Negotiations get stuck when there is a desire to put one over the other. The winner-takes-all mentality makes us do things which undermine honesty, integrity, and often lead to negativity, anger and hurt. And, when we engage hurt and violence, we become aggressive and selfish. The negative mindset then makes us vice-grip our position…stalemate happens. But, there is another way. There is a way to negotiate that builds relationships and friendships which then strengthens and binds businesses. And that is to seek ways to give the other what is essential or important to him whist considering what is important to ourselves as well. This method of negotiation requires trust, transparency, and justice as key values.